Woah, bet you haven't heard that name in years. When I was tasked with creating a print ad series for this unique client, my creative approach stemmed from the fact that we like to ask these big questions (particularly about stripes) that seem to matter so much, but in the end no one really cares. So, instead of wasting time stroking our beards, squinting our foreheads, and taking our glasses on and off to analyze these useless questions, we exclaim “Who cares,” there are more important things to chew on, like Fruit Stripe  for God’s sake.